From 0f7d905109e79a0b31b0f223d6c8832446539d1a Mon Sep 17 00:00:00 2001
From: ZJ van de Weg <git@zjvandeweg.nl>
Date: Thu, 9 Oct 2025 15:30:01 +0200
Subject: [PATCH] handbook: Start outbound playbook

---
 src/handbook/sales/index.md    |  1 +
 src/handbook/sales/outbound.md | 34 ++++++++++++++++++++++++++++++++++
 2 files changed, 35 insertions(+)
 create mode 100644 src/handbook/sales/outbound.md

diff --git a/src/handbook/sales/index.md b/src/handbook/sales/index.md
index bbb63d7e68..f7cf31df11 100644
--- a/src/handbook/sales/index.md
+++ b/src/handbook/sales/index.md
@@ -37,6 +37,7 @@ Questions can be asked in the [#dept-sales](https://flowforgeworkspace.slack.com
 
  - [Demo](./meetings/demo.md)
  - [Sales Deck](https://docs.google.com/presentation/d/13r9pRNikgEgkim9M9UuyhT2Xvr3aA7FK9rHhICIINDI/)
+ - [Outbound Sales](./outbound.md)
  - [Engagements & Pricing](./engagements.md)
  - [Deal Board](https://app-eu1.hubspot.com/contacts/26586079/objects/0-3/views/all/board)
  - [Sales playbook (internal)](https://docs.google.com/document/d/1Jrt5sNg46wngQ5UAii8sbN94PTlIAscOWrFcOhSVNPE/edit){rel="nofollow"}
diff --git a/src/handbook/sales/outbound.md b/src/handbook/sales/outbound.md
new file mode 100644
index 0000000000..bf942104c8
--- /dev/null
+++ b/src/handbook/sales/outbound.md
@@ -0,0 +1,34 @@
+---
+navTitle: Outbound Sales
+---
+
+# Outbound Sales
+
+At FlowFuse, sales representatives are expected to activate 30% of the leads in
+their own pipeline through proactive outbound efforts. This handbook page sets
+the tools and required practices for effective outbound sales activities.
+
+For more information on how leads are categorized, see
+[Lead Activation](/handbook/marketing/lead-activation/#outbound-push).
+
+## Recording Activity in HubSpot
+
+FlowFuse uses HubSpot as the single source of truth for all customer interactions.
+Capture every activity, every time. This ensures visibility across the team,
+accurate reporting, and effective pipeline management.
+
+You must log all of the following activities in HubSpot:
+
+- Phone Calls
+- Emails (automated via integrations or manual)
+- [Meetings](/handbook/sales/meetings/)
+- Tasks
+- LinkedIn Interaction
+   - Use the **LinkedIn HubSpot integration** to automatically record your LinkedIn interactions
+
+## Playbooks and Documentation
+
+As we're scaling the outbound motion, document your strategies and results by
+recording successful approaches in your personal playbook and sharing wins and
+learnings with the team in the #dept-sales Slack channel. Test different
+messaging and track what resonates, then continuously refine your approach.