diff --git a/stagehand/handlers/observe_handler.py b/stagehand/handlers/observe_handler.py
index f0f2918..2c68b98 100644
--- a/stagehand/handlers/observe_handler.py
+++ b/stagehand/handlers/observe_handler.py
@@ -82,6 +82,7 @@ async def observe(
             logger=self.logger,
             log_inference_to_file=False,  # TODO: Implement logging to file if needed
             from_act=from_act,
+            variables= options.variables
         )
 
         # Extract metrics from response
diff --git a/stagehand/llm/inference.py b/stagehand/llm/inference.py
index 24f0de9..73594a0 100644
--- a/stagehand/llm/inference.py
+++ b/stagehand/llm/inference.py
@@ -29,6 +29,7 @@ def observe(
     logger: Optional[Callable] = None,
     log_inference_to_file: bool = False,
     from_act: bool = False,
+    variables = {}
 ) -> dict[str, Any]:
     """
     Call LLM to find elements in the DOM/accessibility tree based on an instruction.
@@ -54,6 +55,7 @@ def observe(
     user_prompt = build_observe_user_message(
         instruction=instruction,
         tree_elements=tree_elements,
+        variables = variables
     )
 
     messages = [
diff --git a/stagehand/llm/prompts.py b/stagehand/llm/prompts.py
index 5080a85..b90be3b 100644
--- a/stagehand/llm/prompts.py
+++ b/stagehand/llm/prompts.py
@@ -177,12 +177,17 @@ def build_observe_system_prompt(
 def build_observe_user_message(
     instruction: str,
     tree_elements: str,
+    variables,
 ) -> ChatMessage:
     tree_or_dom = "Accessibility Tree"
     return ChatMessage(
         role="user",
         content=f"""instruction: {instruction}
-{tree_or_dom}: {tree_elements}""",
+Below are the variables that are accessible in jinja style in the instruction. 
+For the 'fill' and 'type' instructions, don't replace the variables in the response. For the rest of the actions please do. In the response in the arguments try and use the same jinja style variables that are in the instruction, if it is suitable.
+variables: {variables}
+{tree_or_dom}: {tree_elements}
+""",
     )
 
 
diff --git a/stagehand/schemas.py b/stagehand/schemas.py
index 5ff23fb..50065f2 100644
--- a/stagehand/schemas.py
+++ b/stagehand/schemas.py
@@ -199,6 +199,8 @@ class ObserveOptions(StagehandBaseModel):
     dom_settle_timeout_ms: Optional[int] = None
     model_client_options: Optional[dict[str, Any]] = None
     iframes: Optional[bool] = None
+    variables: Optional[dict[str, str]] = None
+
 
 
 class ObserveResult(StagehandBaseModel):