Create demand-generation-specialist.md #4271
Open
Conversation
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
Add job description for Demand Generation Specialist role. This job description covers: - Middle and bottom of funnel lead activation - Email nurture campaigns and lead scoring - Webinar program management - ABM initiatives - Collaboration with Growth Manager and sales team Includes complete 90-day onboarding plan and hiring process.
✅ Deploy Preview for flowforge-website ready!
To edit notification comments on pull requests, go to your Netlify project configuration. |
ZJvandeWeg
reviewed
Dec 22, 2025
src/handbook/peopleops/job-descriptions/demand-generation-specialist.md
Outdated
Show resolved
Hide resolved
ZJvandeWeg
reviewed
Dec 22, 2025
src/handbook/peopleops/job-descriptions/demand-generation-specialist.md
Outdated
Show resolved
Hide resolved
ZJvandeWeg
requested changes
Dec 23, 2025
src/handbook/peopleops/job-descriptions/demand-generation-specialist.md
Outdated
Show resolved
Hide resolved
src/handbook/peopleops/job-descriptions/demand-generation-specialist.md
Outdated
Show resolved
Hide resolved
|
|
||
| * Design and execute email nurture campaigns to engage leads at different stages of the buyer journey, including lead nurture, product education, and re-engagement campaigns | ||
| * Manage lead scoring, qualification criteria, and routing processes to ensure marketing qualified leads (MQLs) are properly handed off to sales | ||
| * Plan and execute webinar programs from end-to-end, including topic selection, promotion, registration management, delivery coordination, and follow-up nurture |
Member
There was a problem hiding this comment.
My understanding is that @Yndira-E with @KristopherLeads remain responsible for the webinars. I think that's mostly a content play and should align with the content calendar to be effective.
Contributor
Author
There was a problem hiding this comment.
Yes, agree - they will still lead the Webinars and the demandgen will execute the demand generation around them - promo, registration funnel, post-event conversions... (I'm changing the wording though)
Contributor
Author
There was a problem hiding this comment.
Suggested change
| * Plan and execute webinar programs from end-to-end, including topic selection, promotion, registration management, delivery coordination, and follow-up nurture | |
| * Plan and execute demand generation around webinar programs in collaboration with the team (webinar promotion, registration funnel, post-event conversions, etc) |
| ### Week 1-4: Learning and Foundation | ||
|
|
||
| * Immerse yourself in FlowFuse's product, value proposition, buyer personas, and customer journey mapping | ||
| * Audit current HubSpot setup including workflows, lead scoring models, email campaigns, and lifecycle stages |
Member
There was a problem hiding this comment.
Audit is too passive? I think this 90 day plan should fuse the tactical part in heavily and only later extend to the auditing and zooming out.
Contributor
Author
There was a problem hiding this comment.
yes, ok - let’s move the HubSpot audit to Week 12-13? after they’ve generated data from tactical part. Or you prefer getting rid of it?
…ialist.md Co-authored-by: Zeger-Jan van de Weg <ZJvandeWeg@users.noreply.github.com>
…ialist.md Co-authored-by: Zeger-Jan van de Weg <ZJvandeWeg@users.noreply.github.com>
Sign up for free
to join this conversation on GitHub.
Already have an account?
Sign in to comment
Add this suggestion to a batch that can be applied as a single commit.
This suggestion is invalid because no changes were made to the code.
Suggestions cannot be applied while the pull request is closed.
Suggestions cannot be applied while viewing a subset of changes.
Only one suggestion per line can be applied in a batch.
Add this suggestion to a batch that can be applied as a single commit.
Applying suggestions on deleted lines is not supported.
You must change the existing code in this line in order to create a valid suggestion.
Outdated suggestions cannot be applied.
This suggestion has been applied or marked resolved.
Suggestions cannot be applied from pending reviews.
Suggestions cannot be applied on multi-line comments.
Suggestions cannot be applied while the pull request is queued to merge.
Suggestion cannot be applied right now. Please check back later.
Add job description for Demand Generation Specialist role.
This job description covers:
Includes complete 90-day onboarding plan and hiring process.